Baiyear Trees Co., Ltd. Started Up in Chengdu, Aiming to Propel Sichuan Flowers onto the Global Stage

Baiyear Trees Co., Ltd. Started Up in Chengdu, Aiming to Propel Sichuan Flowers onto the Global Stage

In August 2024, Baiyear Trees Co., Ltd. was officially registered and established in Chengdu, with its office located in the core business district of Tianfu Avenue, Chengdu High-tech Zone. Founded by Ms. Wang Ling and co-established with international partners Leo Li, Andy Tang, and Tom He, this enterprise takes on the mission of "Illuminating Global Green Living with Sichuan Flowers and Plants" and is committed to introducing Sichuan's characteristic flower varieties to the international market, conveying the beauty of nature and ecological concepts to global consumers.

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Powerful Collaboration: A Cross-Disciplinary Team Building a Green Dream Together

Ms. Wang Ling, the founder, has extensive experience in the fields of agricultural technology and international trade and has led multiple cross-border agricultural product cooperation projects. Her business partners include agricultural technology expert Zheng Kexue and supply chain manager Yi Hua. By joining forces with international partners to establish Baiyear Trees, they aim to integrate resource advantages. Leo Li has ten years of operational experience in the North American flower market, Andy Tang has achieved remarkable results in the field of European ecological product certification, and Tom He is proficient in building logistics networks in Southeast Asia. The team's background covers the entire chain of technology research and development, market expansion, and supply chain management.

According to public information, the agricultural projects that Ms. Wang Ling previously participated in increased the annual export volume of a certain characteristic fruit in Sichuan by 30%. Regarding this cross-border venture into the flower sector, she said, "Sichuan possesses one-third of the country's wild plant resources, but currently, 80% of the flower market is occupied by foreign varieties. We hope to make 'Sichuan Flowers' a new calling card in the international market through innovative cultivation and brand building."

Technology Empowerment: Full-Chain Breakthroughs from Resources to Products

At its inception, the company focused on two core directions. Firstly, it collaborates with the team led by Professor Gao Suping from Sichuan Agricultural University to develop shade-tolerant and low-maintenance Sichuan flower varieties for the home gardening market. Professor Gao's team has successfully bred the flower "Blue Angle Column" with independent intellectual property rights. This variety has been applied in the construction of Chengdu's park greenways and has obtained international plant variety rights certification. Secondly, the company introduces intelligent greenhouses and blockchain traceability technology to ensure the quality control and process transparency of exported flowers.

Technology partner Andy Tang revealed that the company is applying for a utility model patent for "modular design of flower packaging," which can reduce international transportation losses by 30% and has entered the substantive examination stage. In addition, the team plans to build a 500-acre standardized planting base around Chengdu, along with a cold chain logistics center, to form an integrated "research and development - production - export" system.

Market Layout: A Step-by-Step Advancement from Southeast Asia to European and American Markets

According to the strategic plan, Baiyear Trees will focus on breaking through the Southeast Asian market in 2025. Relying on the logistics nodes established by Tom He in Thailand and Malaysia, the initial export varieties will include culturally recognizable flowers such as hollyhocks and hibiscus. Starting from 2026, the company plans to introduce Sichuan flower potted plants certified by the EU's organic certification to European supermarkets through Leo Li's North American channels and simultaneously develop flower derivatives such as essential oils and dried flower crafts.

Market research shows that the global home gardening market is expected to exceed 100 billion US dollars by 2027, and the compound annual growth rate of "Chinese-style" plant products is 18%. "We are not just selling flowers; we are also conveying the ecological philosophy of the 'Land of Abundance'," Wang Ling said at the establishment ceremony. "Every exported Sichuan flower is a green invitation from the hometown of pandas."

Industry Response: New Opportunities for Sichuan Flowers to Go Global

Experts from the Sichuan Floriculture Association pointed out that the establishment of Baiyear Trees comes at an opportune time. In recent years, with the deepening of the RCEP agreement and the regular operation of the China-Europe Railway Express, the channels for Sichuan goods to go out of the province have become increasingly smooth. The company's team, which combines local resource integration capabilities with international market experience, is expected to address pain points such as "high variety royalty fees" and "low brand recognition" of Sichuan flowers.

Currently, the company has reached strategic cooperation with domestic enterprises such as Luzhou Lvyang Modern Agricultural Development Co., Ltd., whose deep-processed products like longan pastries launched at the Agricultural Expo have attracted attention from overseas buyers. Baiyear Trees plans to draw on its experience in online live streaming to build a cross-border flower e-commerce platform and is expected to achieve its first export order in 2025.